The Popularity of Online Platforms in Poland's Post-Pandemic Lifestyle
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Poland has seen extensive digital transformation in the last couple of years. This transformation rapidly accelerated during COVID-19, and has continued to change ever since. When lockdown and social distancing policies pushed everyday habits into online spaces, Polish people quickly adapted to using online services for work, education, shopping, and entertainment. What started as an adjustment to a global crisis has ultimately become a habit.
In 2025, digital brands are at their peak popularity in Poland, defining people’s interactions, media, and access to gambling entertainment. This online transformation also includes the growth of the iGaming space. Online casinos are now providing no deposit bonus Poland offers to play with, making it so easy to gamble risk-free. In essence, the atmosphere on these sites is more welcoming thanks to the freebies, and people are more open to trying online casinos firsthand.
That said, many digital services have taken a similar approach, e-commerce, gaming, streaming, etc. This article will discuss how the digital transformation reshaped the Polish lifestyle and why it is here to stay.
Post-Pandemic Digital Habits
During lockdowns, we’ve grown accustomed to digital services in our daily lives and work patterns. In this period, our daily routine has changed significantly, and browsing sites or simply doom-scrolling has become more prevalent. As of 2024, the internet usage among adults is at 87.7%, which is a clear signal that digital literacy is very high in Poland, which in turn opens up new possibilities for the digitalization of services.
After the pandemic, the country has seen a meaningful spike in the usage of e-government services. That said, the rise of digitalization has been greatly supported through EU-funded initiatives, so anti-COVID measures can’t take all the credit. The infrastructure for remote working and education, e-commerce, and online banking came about thanks to these financial injections.
Remote Entertainment Redefined
The copyright laws in the West have managed to keep up, to an extent, with digital innovations and content distribution. The same cannot be said for Slavic countries, though. One thing they had in common since the early 2000s onwards was the high rate of pirating or torrenting content online. The economic changes and higher accessibility of streaming services have had a big impact in rooting out this behaviour.
Streaming services have also seen a significant boom during the pandemic. Due to lockdowns, these companies have undergone aggressive expansion and taken the world by storm. The data from remote entertainment Poland shows that the most used streaming video services post-pandemic are Netflix (5 million users in 2020), followed by HBO and the newly established Disney+. Netflix even established its own Central & Eastern Europe office location in Warsaw based on the growth of subscriptions in the summer of 2022.
It’s also worth noting that between 2020 and 2022, the ownership of smart TVs increased from 35% to nearly 50%. In a way, paying a small monthly fee to fully utilize your TV set doesn’t seem like a bad deal, and it is definitely a lot easier than torrenting content, finding subtitles, and using a flash drive to watch.
Rat Race Intensified in Digital Sector
As stated, lockdowns created an atmosphere where apps or tech that support remote work and education became exceptionally valuable. So, the market beckoned many other local companies and startups to take action. Free trials, learning apps, and VR-powered presentations were front and center during this time. Public institutions had online museum tours, fitness classes, e-learning modules, and access to government information.
Specifically, mObywatel started to gain traction in Poland. The tool is used for digital identification but has expanded its list of features and now boasts over 8 million users. People use it for things like finding polling stations and getting real-time air quality data.
Online Vs Traditional Media
Online platforms in Poland are everywhere and have an influence across many sectors. Broadband internet is accessible in over 90% of households, which is greater than in most EU countries. As a result, more people than ever can access digital tools conveniently and quickly. This widespread connection greatly supports the Polish e-commerce sector, as shown by the generated PLN 701 billion in 2024, and 8.8% of retail sales.
When it comes to media, digital sites are definitely more popular than printed newspapers. Poland's digital news and media (Onet, Wirtualna Polska, TVN24.pl) are attracting many readers over print and linear TV.
Meanwhile, domestic and global streaming services are also getting a following. This all shows how much pressure online media is putting on traditional outlets.
Why Do These Trends Last?
The persistence of Poland’s digital transformation is not a coincidence. These trends have not only taken root but are flourishing due to changes in infrastructure, public policy, and more. Poland's high-speed broadband internet creates rich online experiences (75.4% FTTP coverage). With Poland having a strong Internet infrastructure (household download speed over 152 Mbps), streaming becomes very convenient.
The ePUAP, mObywatel, and online offers show the government's commitment to promoting and supporting digital play. The government wants to increase the general digital literacy in the country as well. The data between 2019 and 2022, shows how more than half of all adults in Poland have basic or higher digital literacy. This means that they were able to tell whether a source of information was credible, find info about goods and services, or access digital publications like newspapers.
In addition to this, approximately 40% of adult Poles reported they had the required skills to live in a modern digital society. This includes:
Emailing documentsMaking voice or video calls using appsSocial networkingOnline consultations Digital voting
These figures show people’s digital proficiency and how they now impact communication, work, and daily life.
Conclusion
Since the pandemic, life in Poland has become "digitally driven." From many forms of remote entertainment to free online offers Poland, people no longer want to go back to the old ways. Poland's population is completely embracing the new life and is standing at the top of Europe's digital future.
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